- Introduction
The sixth edition of Art Basel’s show in HongKong, which took place at the Hong Kong Convention and Exhibition Centre (HKCEC) from 28th to 31st March, 2018, attracted an overall attendance of 80,000 and brought together a uniquely global mix of galleries spanning six continents, outstanding artworks by established and new artists from across the world and a singular gathering of international collectors and institutions, many of whom were first-time visitors to the show.
The study aims to investigate how did people with diverse background talk about ‘ArtBasel’ differently on Twitter, using hashtags #artbasel, and how did the fair itself and exhibitors do the promotion on Twitter, from 20th to 28th March.
