Methodology

Data collection (TAGS)

Beginning on 20th March and ending on 28th March, a number of 2936 tweets were collected through TAGS, with which I got a Twitter archiving Google sheet and was able to setup and run automated collection of search results from Twitter.

 

Data visualization

Using software Tableau, Gephi and a text analysis website called Voyant Tools (http://www.voyant-tools.org), the information were clearly, visually and efficiently communicated via statistical graphics, plots and information graphics, which are shown in detail in the results of analysis.

 

Content analysis

Apart from data visualization, content analysis was also employed in the study. After

getting a list of content collected from the TAGS, simple random sampling method

was used to get a sample of content, which consists of 150 tweets. Coding scheme

containing codes used and their descriptions was created, in order to better analyze

what did people discuss about the ArtBasel.